Como KellyBLSC começou a jornada do(a) design de logotipos
Nome da empresa
Blue Line Strategic Communications
We are a small, boutique public relations firm that is just branching off from a larger firm. The company name [Blue Line Strategic Communications] is a hockey reference and is based on the principle that for effective public relations sometimes you play on offense and sometimes you play on defense and you need to have a strategy for both.
We specialize in crisis communications and inside the beltway earned media efforts. BLSC has experience providing media training to candidates and developing short and long term communications strategy. The team has more than 40 combined years of experience working on the hill in Congressional offices and political campaigns on every level.
We laugh a lot and all of our group meetings are highly entertaining. It is a relaxed work environment until 2 hours before deadline when the real work gets done. The two principles of the group are long time DC insiders who can't walk to a meeting in town without running into someone they know.
Conte para a gente quem é você e quem é seu público alvo
Much of our work will be targeted at organizations, companies, and associations who have a presence in Washington, DC. Most of our business will come from referrals and preexisting relationships the team has. We will collaborate with other firms in DC to round out our offerings. Although we do not currently, we may target political campaigns in the future. Presently we are focused on associations and smaller companies. General markets include Boston, New York, Washington, and Chicago.
Two potential variations of the logo. For both we want the “L” in Line to look like a hockey stick. We envision the main color being the blue of the actual blue line on a hockey rink - but you are the designer.
Variation 1: square logo with the BLSC as the focal point and the full title in smaller font underneath.
line 1: BLSC
line 2: Blue Line
line 3: Strategic
line 4: Communications
Variation 2: long logo of just the name Blue Line Strategic Communications.
Logo must be versatile enough to use on business cards/stationary as well as applicable to a website that will eventually be built.
As Blue Line Strategic Communications as a horizontal logo is really long we need something that doesn't just look like it should be a header on a piece of letterhead.