Como hootie começou a jornada do(a) design de logotipos
Nome da empresa
Proventix™ is a technology company whose mission is to eliminate the spread of infections acquired through these touches in the health care and hospitality industries. We protect patients, visitors, customers and workers. We help reduce the human and economic losses associated with illness. We reduce these losses by providing tools and services for quality compliance monitoring, active point-of-care communication, and successful behavior modification.
Conte para a gente quem é você e quem é seu público alvo
C suite health care management and large health care brands such as a J&J or BAYER are the people who need to look at us and understand we are a real company with a revolutionary product.
Our audience will want to know we are a technology company and see how it fits in the world of health care. I love the idea of our being a shield, protecting patients and patrons in a restaurant. i also love the idea of the digtal/pixel form being part of the construction of our logo...its not a requirement at all and I want to avoid the cliche since we write software. Please no swoops or nike like marks!
Bounce around on our web...you will develop a sense of who we are. (PS the web is being updated right now as well.)
This logo will be seen on our web and materials but should also look great on a shirt. A designer friend taught me once the the best logo mark will roll like a ball if "tossed down a slope"..and they will reduce well and be simple in B&W.
Be sure it presents in color and B&W
We talk to C suite hospital administrators and share the story of how we can help fight the 120,000 annual infections that occur in health care environments: http://proventix.com/TheStory.aspx
IMPORTANT!!!!: see the two contest we ran on 99designs and the two logos selected for the brand. This logo will need to match the brand mood board AND feel like brother and sister to the eGage and Hand Hygiene logos.