Como getinc começou a jornada do(a) design de logotipos
Nome da empresa
GET is an industrial distributor of food ingredients, baked goods, and nutritional supplements. We are commited to the promotion of food items necessary for the health and well-being. Our company theme is "Healthy Ingredients for Healthy Living."
Conte para a gente quem é você e quem é seu público alvo
Vendors: Food ingredients manufacturers, Dairy products and byproducts manufacturers, Specialty ingredients manufacturers (marine biomass such as Fish Oil, Omega-3 Fatty Acids), Vitamins and minerals manufacturer
Customers: Food products manufacturers, Funtional foods manufacturers, Nutrceutical manufacturers, Sports nutrition manufacturers, Dietary supplements manufacturers, Bakeries, Food service companies
We have this crazy idea about the word "get." Instead of branding our company as a concept in a noun form, we want the company to be known as an experience in a verb form. It is therefore intentional to have the name "get" followed by a theme phrase that captures the energy and promise of the products we promote in different ad campaigns. Currently, it is "get healthy ingredients for healthy living." You can see this exam[le in the attached company brief.
However, we do not want the name to obviously look like a shorthand for three words by typing it in all capitals (GET). Neither do we want to type "Get" to preserve proper capitalization as it wouldn't sound and feel like a name of a business entity. We think that all-small letter "get" should be the one that will hitch up the theme phrase and do it so without giving the wrong impression. Using bigger letters and different color than the theme phrase, we believe the objective is achievable. Feel free to experiment with colors that you feel achieve the goal.
For all the reasons above, no distinct symbols or images are required unless used as some sort of a background to enhance the overall feel. The key is to logorize the letters and be extremely creative in letter designs. Be bold and creative!
The required files are:
Print file format - .ai (CMYK) and PDF
Web file format - jpg and layered .psd (RGB)