• Looking for a clean lines, creative, symbolic/modern logo that can maintain a serious element while not leaving the viewer thinking that this is a military business.
• In the same breath, we'd like to find something that is bold, strong, sharp, focused, and fairly simple.
• We'd like to port the use of the logo across different media such as a website, screen printed t-shirts, embroidered clothing (polos, hats/jackets, vests, etc). So 4-color process and shading would probably not work well with the latter.
• We'd like to incorporate symbolic line art of a bird of prey (hawk or falcon rather than an eagle which seems overused) that ties into view a sense of motion, power, etc. If it makes sense, incorporation of symbolic line art of a semi-automatic pistol could be used in place of a bird of prey such that it in some way can include elements of a bird. Or both a bird and pistol as in one of the sample images attached. No shotguns, no rifles, or no revolvers.
Some ideas, logos we've seen that have nice lines and emulate the simplicity we are searching for are attached.
Outside that, http://www.sevignyperformance.com has a logo that's got the idea we're after ... though it may be too simple ... but it does incorporate the symbolic nature of the view we want.
Please ask questions if you have any. Thank you in advance for considering to create and submit your idea!