Re-branding the best career information site on the web

The Career Index

The Career Index was started as The Learning Index in January of 2010. Created for professional career counselors, it has quickly become THE site of choice for counselors across the US in their support of job seekers.

With more than 5 million current job openings, 200,000 related training programs, current salary and job trend information, skills transference, employer links, industry information and detailed job qualifications, it is the most comprehensive career site on the net today.

The application is free to all users, paid for by schools who want their programs in front of our counselors (who spend more than 500 million a year paying for tuition for their clients.)

We are changing the name from The Learning Index to The Career Index to reflect our true nature. We need a logo to go with it (as well as design help for the landing pages.)

To review our current site, please see http://www.thelearningindex.com (it is free) and http://www.thelearningindex.com/corp for our corporate site (which is also being re-designed along with the application.)

The treatment needs to appeal to three audiences (in order of importance:)

1. Schools who pay for listings in our application. These are professional institutions like ITT, DeVry, Kaplan, etc. Corporate, not hip.
2. Professional career counselors (mainly state employees.) These are professional people who deal with an average of 200 clients at a time. They need something that is simple, clear and concise.
3, Job seekers who are typically clients of the counselors as well as high school students.These people are mainly at the site looking for jobs.

Please look at the application at http://173.161.10.61/training. The is the newly designed site we plan to go live with soon. The existing logo is confusing and the text of the logo is boring. The new logo needs to integrate into the existing design but should convey professionalism and credibility possibly along with some excitement and high-tech.

We tend to like simple, clean but compelling. To us, compelling means stylish and memorable, not overdone. Something that portrays our ethos well. Simple means not flashy, easy to comprehend and not too dramatic in color choices. It can be straight text, but it would be nice with some identifying mark as well (like the Yellow Page mark.)

If you look at Kaplan, DeVry, SimplyHired, Indeed, Career Builder, even Monster - they are all examples of clean logos. Our slant however, is not just a job site, but all the support information needed to make an informed choice as well.

We plan to us the logo for the following:

Website top banner - jpg
Brochures - 300 dpi psd
Business Cards
Favicons

Incidentally, the new site in design uses Trebuchet MS font.

You can contact us directly at 800-590-8090 begin_of_the_skype_highlighting              800-590-8090      end_of_the_skype_highlighting begin_of_the_skype_highlighting              800-590-8090      end_of_the_skype_highlighting ext 101. Speak to KD or email us at kdn@thelearningindex.com.