Como kwarr começou a jornada do(a) design de logotipos
Nome da empresa
We are the world leader in business automation and web integration software for the art business. Currently we work with over 1000 art galleries and 10's of thousands of artists around the world. Our branding and web presence has not kept up with the times and it needs a radical face-lift (we're programmers - not designers!). We currently host over 400 art gallery web sites, as well as a major online art marketplace that is the fastest growing art destination on the web.
Conte para a gente quem é você e quem é seu público alvo
Art professionals world-wide. Our primary markets are are gallery owner/operators; museum directors; professional artists and art collectors and enthusiasts.
We need a family of logos that instantly communicate our focus upon the art industry AND that we are a leading technology company. The logos will serve as the foundation for our redesign of all web sites and marketing materials. The logos need to be clean and inspire confidence; reflecting our leadership position in the marketplace.
We will need the logo to be uses as an icon as well as icon+text
Go wild. We are not tied to any color scheme or icon. Please no clipart or stock images.
The family of logos include:
Masterpiece Solutions - the parent company
Masterpiece Manager - art gallery software
Masterpiece Artist - artist management software
Masterpiece Online - our online gallery and artist marketplace
We made a failed internal attempt at this last year. See attachment. Mona Lisa has been consistent in our past, but not required for the future. If you use it we would prefer more abstraction.