Marry Me Again
We are a production company ramping up to start a new reality TV show called "Marry Me Again". It's a very positive, inspirational show about strengthening marriage relationships and educating people on what it takes to build a strong marriage.
"Marry Me Again" will find creative ways of re-capturing that moment of proposal, without being sappy or melancholy.
We desire to use colors, fonts and imagery that conveys strength, companionship, faithfulness, and hope.
We are not moving away from an existing icon, but rather toward an original idea.
Our target audience will primarily be women between the ages of 25-55, who are married, have been married or planning to get married.
This reality TV show is intended to recapture the moment of affirmation a women feels when she is proposed to, and to communicate healthy and foundational marriage principles to the audience, over the backdrop of redoing a marriage proposal in a romantic and surprise way for the woman.
We want the viewers to feel that the program is current and relevant and speaks to them, through its pace, feel, colors, icons and marketing.
The tone is one of fun and surprise, with a thread of suspense about what might be concerning the candidates marriage.
In terms of color, pay respect to the modern sense of design and color that is fashionable at present. Consider new clothing range releases, popular home decoration colors and themes etc.
With regard to icons, only ones that conjure images of romance and mystery.
The attributes we want conveyed are, exotic locations, strong love and affirmation, security in love, fun, new experiences, adventure, journey.
Other reality TV shows related to marriage. e.g "Say yes to the dress" (like this imaging, icons and color application), "Say yes and marry me" (looks weak and low budget), "The Bachelor" (high dollar & clean but not evoking enough romance), "The Bachelorette".