Always There Home Care, http://www.HomeCareOhio.Com "Your Home. Your Rules. Our Care."
We are the Ultimate Alternative to Nursing Homes!
Nursing Home Orderlies spend less than 5 minutes-per-hour with each resident. We believe that our client's aging parents deserve more!
For those seniors who have made the important decision to stay at home, we enable them to do so with one-on-one care, and our passion to Always provide the best care with our belief in our motto: "Your Home. Your Rules. Our Care."
Based on the strength of this design, and how it incorporates our mission, company name, and potentially elements from our current design (as we still have a few thousand of our existing brochures yet to be delivered-gulp) we will be refreshing our commitment to families we will be keeping in touch with. IF this design is really great, we'll be forced to redesign our website, print materials, etc. So, an ongoing relationship with the winning designer could be critical.
Specifically the baby boomers, or 45-60 year old adult children of parents in their 75+ age group. Even more specifically, we have learned that the eldest daughter largely makes these decisions for Mom and Dad.
Our poor logo. It's a house frame type logo with our company name inside. Looks ok, maybe a bit generic.
This has served us well, but we need our tagline involved. I realize full well that this is 10 words to artfully craft into our logo. (Always There Home Care + ("Your Home . Your Rules. Our Care.")Is this a tall order? I have NO idea! (we don't have to put the .ltd at the end of our logo as far as I know).
Our phone number is an alpha numeric (614) HOME-CARE. I mention this only as extra fact. We are striving to serve those folks who need us 24/7 for around the clock care, by illustrating ourselves as a wonderful, loving alternative to facility life. Welcome Home! The home is warm, inviting, and TOTALLY different than living inside of a facility. Can a logo embody this?
We have typically gone with deep green colors, but are open to new ideas. Would like something that could also be used in a 'stamp' form (for rubber stamps so black and white version), and this logo will obviously be a memorable, staple of our contact with potential families and would be clients.
My life is in your hands. Thanks for your submission!