Roachclip.com will be a site where the coolest hand-picked products, information, events and culture lore can be found! We will start out as an informational site where you can find info out about sub-culture (music, art, non profits) & marijuana legalization based events in California.
We later will expand into a social networking site that is based off of sub-culture events, music, art, hand-crafted wares and the love for all things that are cool beyond the ordinary!
We are fully supporting the legalization movement for marijuana in California and across the world!
Our target audience will include anybody who fancy's things related to specific sub-cultures like pro-legalization advocacy, hand-crafted wares (clothing, accessories), underground music, "underground events" and anything else thats off the beaten path.
Primarily, this will include a younger teen to twenties type of audience, but will also include anybody that would consider themselves "ol' hippie" on up to art-lovers who regularly tour underground music and art events.
Our motto of "Everything Cool" suggests that our site will be a very fun, enjoyable place to be, but must also be on the bleeding edge of style and content. Don't be afraid to use bright or crazy colors so long as they're pleasing to the eye. We want to be fun, yet stylish.
We originally had a color scheme that included a bright green, orange and blue scheme. See the image titled roachclip logo 1. We are not at all stuck on this color scheme but do ask that some variety of green be used (we really like green!). We would ask that you use all printable colors so we can advertise on print media.
The winner will be expected to provide multiple versions of the logo including a few different color backgrounds as well as one with a few alternate slogans (we also like the slogan "Everybody's Doin' It!"). If the logo can be done in a vector format that is a big plus. Further, we will need a version of the logo that will include Roachclip.com as well as a version that simply contains Roachclip (without the .com).
The logo should also be easy enough to read so that we can print some variation of it on the back of an actual cockroach toy as part of the official Roachclip. In other words, the single color version needs to be easy to read if very small. See attachment titled roachclipsmall2, the original Roachclip which is trademarked through the U.S. patent office.