Como Boris.krupa começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
We are a financial asset management business (hedge fund), investing in stocks on behalf of investors.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Tipos de logotipo para explorar
Marca figurativa simples
Marca figurativa abstrata
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
The name of our company is Rotella Acrospire. We are a new business entity spinning out from Rotella Capital Management. The word Acrospire has a connotation of something new and growing which characterizes us well (acrospire = the sprout from a germinating seed); it also has a connotation of height or top (the word Acro) and a structure (Spire) which characterizes stability and confidence. We would like either one of these two concepts explored in the logo (or both). We prefer simpler designs. Images that come to mind: green leaf coming out of a seed, a vine with green leaves wrapping around a spire/column, also possibly ideas that communicate financial concepts (graphs/charts, dollar sign, etc.). We would like the design to include a picture that we could use in business cards but also a simpler text that we could use in marketing materials, PowerPoint presentations, etc. I have uploaded the design we have been playing for the text image, but we still need a pictorial mark. We have also just uploaded a file Figure-Ground.pdf which shows some interesting ideas of logos where both the figure and the ground have a meaning (e.g. Empire Dental Group with the tooth in the ground, J in the ground for Jupiter Riding Group) or where the logo is made of letters that make up the logo (BISON, 2011 made to look like a rabbit) -- perhaps some designers can exploit this in their creative process.
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