Como Rachelcovo começou a jornada do(a) design de logotipos
Nome da empresa
SCRIM: Safety, Claim, Risk and Injury Management
SCRIM is an IT software solution used by medium to large organizations for their Safety, Claim, Risk & Injury Management.
SCRIM is an easy to use, highly customizable and affordable solution that will drive organizations to comply with government Safety and risk management reporting requirements. It enables organizations to manage Safety, Claim Risk and Injury operational activities on a daily basis, with reports, alerts and dashboards facilitating the process of decision making.
Conte para a gente quem é você e quem é seu público alvo
a. Customers/Clients/Businesses – CIO, Project managers from companies within the targeted industries ( Rail, Road, Transport, Water Transport, Mining, all business that require a major focus on Risks, Hazards and Safety.
b. Geographic Location – Primarily Australia and organizations operating internationally from Australia
c. CxO messaging (CEO, CIO ,CFO, COO):
CIO = focus on technology and support and maintenance (inhouse skills)
CFO = Cost effective ROI, leveraging previous investments in technology
COO = Easy to use and tailor to unique business requirements, Minimize Training
CEO = Fits with company strategy (Leading in Technology enablement) and vision (eg. Safety First)
1. Establish a strong recognizable brand using Microsoft’s:
a. easy to use,
b. affordable and
c. customize products.
2. Communicate leveraging Microsoft’s (Dynamics CRM , Microsoft Office/Information Worker) messaging what the SCRIM platform benefits are:
a. Fully integrates with Microsoft Office Outlook making it easy to use and work with
b. Minimize product training / learning time
c. Easy to customize and tailor to client needs
d. Leverages the clients’ underlying technology platform (investments) in Microsoft Server, Active Directory, SQL Server
3. The logo will be used in the website, printing materials and stand up banners
4. We want the logo to be done with the SCRIM letters plus the visual Statement: SAFETY FIRST, and use orange as a primary colour. http://www.scrim.com.au