Strapline: Delivering Search Results for Business.
We are about...
Business - This is not about IT. This is about trade and commerce. The reason we do what we do is not to drive traffic but revenue. Business is about relationships.
Search - The activity, the industry, the technology, the people. Not an Acronym like SEO. A quest.
Results - Journey's end. Measurable returns.
Relationships - Between business, between websites, between people.
Inside of the word linkdex is the word index. If this can be incorporated into the artwork then this would be nice, but is not primary requirement.
The core message that needs to be communicated is links and relationships.