Sexton Family Foundation
The Sexton Family Foundation is a charitable gifting foundation set up by my parents. The basis of their philosophy is to help those less fortunate while at the same time instilling a sense of responsibility to those who benefit from a foundation gift by "paying it forward" when their turn comes, either financially or with time or talents. The Foundation will largely focus on educational pursuits with a secondary emphasis on spirituality, community and religion (of any denomination).
We are targeting individuals and small organizations that are in need of financial help and that can demonstrate a way to "pay it forward" with the assistance they receive from the foundation. Again, education is the primary focus of the foundation. A younger demographic may be a bigger target market, but anyone pursuing education in order to benefit the larger whole is our audience.
PLEASE: NO more ball-headed generic people designs! Anything other than trees, anyone...?? Thanks. PLEASE READ all of our feedback first on the main design submission display page.
Initially we would like a logo but are in need of complete branding of the foundation so it would be helpful for designers to keep that in mind as we would like to continue the "design conversation" with the winning designer to further the branding. We realize this contest is for a logo.
As for design specifics, we are quite open to various ideas from a purely abstract design to something more literal.
The design should convey a sense of connectivity, of extending outward yet having a strong "foundation" or roots. A tree is a very obvious symbol or even a book for the education aspect but please don't get stuck on that idea.
My parents are both from small towns in southern Minnesota (Jasper and Luverne) and still retain close ties to those communities. I am one of four siblings and we are quite close. We tend to be community oriented and realize that we are blessed in many ways and we enjoy helping others.
Some things to AVOID in the design: any overt religious symbols, cheap looking clip arty stuff, obnoxious pop art colors, too crowded or too much graphic detail like a college crest. NO MORE ball-headed generic people logos!!