Silk Purse From A Sow's Ear

MSRC Global

I'm President of MSRC Co. (http://www.msrcco.com/movie). My focus is to take MSRC, currently in a number of very basic distribution businesses, and build it into having a much stronger and memorable web presence. It has historically been a traditional bricks and mortar business with some e-commerce, about 10-15% of sales.

The current, active storefront is at: http://msrcco.com/. It is being redesigned and the site's new style can be viewed at the test site: http://www.nautechits.com/MSRC/mid-…t.aspx.htm
NOTE THAT the two rows of products below the upper screen are NOT representative of the Company's products; they're only place holders. The Company's current products are presented at: http://www.msrcco.com. The purpose of the test site is only to demonstrate the new style and high level navigation of the site. The current MSRC logo (Roundly hated.) is included in the test site only as a place holder and is intended to infer nothing except approximate location on the page.

Even though the company does business as MSRC Co., the website's new name will be "MSRC Global".

-See 3 minute flash movie: http://www.msrcco.com/movie
-Corporate IT departments, computer service companies, computer parts dealers.
-people within these entities that are open to buying used and refurbished IT related equipment.
-Usually male buyers.

-"MSRC Global" should be integrated as part of the logo.

-Logo should support feelings of high quality, trust, confidence and being up to date.

-Logo esthetics should complement, though not totally blend in, with the style and color scheme shown in the test site:
http://www.nautechits.com/MSRC/mid-…t.aspx.htm

-Overall logo size and shape is flexible but should integrate well with the site as represented in the test site.