Como Trey Ternian começou a jornada do(a) design de logotipos
Nome da empresa
Ternian is a management consulting firm helping growing companies address business challenges. We help companies address finance, accounting, technology and people challenges that occur as a company grows. We want to be known for:
-Equipping our clients for growth and change. This means that we teach our clients 'how to fish' allowing them to be less reliant on consulants in the longer term
-We Provide unique perspectives
-Quickly identify and solve problems without wasting time and money
-We adapt and quickly solve each company's unique challenges
-Adjectives to describe us include: experienced, insightful, solid, adaptable, strong, decisive, forthright, integrity
A good analogy would be: "We are the Navy Seals of the Consulting Industry...we quickly adapt, surround a business challenge and solve the problem" Our competitors are the larger firms 'the battleships of the Navy'. We solve our client problems while our competitors are still figuring out what to do (steering the large ship takes effort).
Conte para a gente quem é você e quem é seu público alvo
Senior corporate business leaders in the Energy industry in Texas including: Chief Executive Officers, Chief Financial Officers, Board Members. Age range is: late 40s to late 50s. Most of these executives are politically and socially conservative.
Our market includes most mid-sized publicly traded Energy companies based in Texas.
Logo must be:
-Reverseable (e.g. able to print on white letterhead or dark background on website).
-we do not want our logo in a box
-The logo must be inclusive of the company name "Ternian"
-No pastels, no red, no purple, no pink
-Must look good in black and white as well as in color
-Limit the number of colors
-Do not include the words: Management or Consulting in the logo.
Note: The name "Ternian" means 3. The significance of this is that there are 3 people starting this firm. But we do not want the number "3" in the logo, nor do we want backwards letters. No visuals of three heads.
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