Como Ruthanne começou a jornada do(a) design de logotipos
Nome da empresa
Hi there! I just left a large executive search company and now I am going out on my own which is very exciting. I am calling my company Acuitas Partners (not using the word "search") because Acuitas in Latin means insight. Acuity of course means "perception". I do not need anything fancy - something very clean, sleek. I do not have strong opinions and I have absolutely no sense of design whatsoever so no matter what you do, I'll probably think it is totally genius. I do NOT want a Latin theme so no need to bust out greek letters and if you think of roman columns or anything like that we are definitely not on the same wavelength.
Conte para a gente quem é você e quem é seu público alvo
In executive search we work with clients and with candidates at varying levels. Professional, mainly US based
I am OK with black and maybe one other color - I don't want a ton of colors that are going to cost me a fortune to print. It can definitely have a sense of fun - I want it to be clean, but no austere. I am not old school IBM - I am known for being fun and energetic. It is OK for this to have some fun to it, but not over the top given that a lot of my clients are in finance.
I am also not inclined to use a logo that has a big letter "A". I'd like the words 'Acuitas Partners' and then some sort of graphic/color detail. Nothing too fancy. I like marroon and red colors as I think it goes well with black and white. (I visualize white business cards, black type, marroon on the back) - but I am not at all married to this. As I mentioned, I have no sense of design at all.