Who's Takin' You Home Tonight?
"Who's Takin' You Home Tonight?" is a campaign in bars and nightclubs, aimed at young men, to address drunk driving using positive, highly interactive, fun marketing techniques such as:
- dual image posters depicting a negative image of drinking and driving versus a positive image of being with a hot, young lady after a fun night out.
- promotional items, freebies, and give-a-ways
-cardboard cut-outs for picture taking
Logo will be placed on almost all campaign materials and will spearhead the concept for the entire campaign. See the attachment for a more in-depth view of the campaign we are using to model our campaign.
Young people, in their twenties, in bars and nightclubs, particularly young men who are at the bar to socialize and meet women.
Logo should be fresh and playful....we like the spirit of the "Be a Lover Not a Fighter" logo attached.
Logo will be on almost all campaign materials and should be easily visible but not too detailed so as to take away from the larger message.
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