Social Network for Parents

ChatterBlock

ChatterBlock is a location-based social networking site targeting parents and their supporting communities. This website will provide parents with many of the useful networking capabilities found in Facebook and LinkedIn, but engineered to the privacy, higher purposed, and pragmatic needs of parents and households. Content, calendaring, groups, discussion forums, and information sharing will target the parents, their communities, and the organizations that they interact with. Examples of the community and family ecosystem include extended family, family friends, schools, community centers, teams, and family-friendly businesses.

The target audience are parents (about 35% men and 65% women) who have kids in the range from 3 to 15 years old. Our target audience is mostly in their 30s, with some in their late 20s. Most users have above average education and income, are technically savvy, and live in large urban centers or suburbs.

The Opportunity: We need a logo for "ChatterBlock" with the tagline "Social Families". The logo will be used on our website, business cards, Facebook page, letter head, etc. The logo will provide the basis for the look and feel of our entire website!

This competition is wide open. You will not be constrained by existing logo or website graphics / look and feel (we have none :-), and we have no color or font preferences to constrain you either. This is a good opportunity for you to create something new and unique without a lot of parameters.

Desired characteristics: clean, simple, exciting, friendly, and appealing to both genders. PSD file must be well formed.

Characteristics to avoid: fancy/ornate, mommy appeal (pink), cluttered, babyish.

Inspiration: twitter.com and groupon.com's logos and branding contain the characteristics we want our logo to possess.

Feedback: We want to help you nail this logo. We will provide regular feedback (at least daily) to answer questions and provide direction and opinions on the designs.

Thanks everyone for your consideration!