- "sportdocket.com" in an elegant font (mono or duo tone) perhaps with the '.com' vertical at the end? This needs to be clear and easy-to-read.
- try to include a literal symbol that implies an organizing/filing/officework sort of theme, e.g. a file folder, folio, file holder case, things that have to do with dockets, etc. (see attached images) so there isn't room for misinterpretation
- we're going for a lighter, brighter, "sunny day" feel [assume a white/light background] (brighter colors generally -- we're more light and fluffy than badass and sporty)
- horizontal rectangular shaped design (see attached image)
- simple, minimalist, clean
- easy to recognize/transmit
- the logo MUST be recognizable and good looking when printed in black/white (monochrome) :)
- trying to make a logo out of "S" and "D"
- darker color schemes (dark reds, grays, blacks) and more "intense" feels that many sports sites use -- please avoid these
- complicated, cluttered, chaotic designs
- cartoony or child-oriented designs
"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."
- Antoine de Saint-Exupéry