After 30+ years in the workplace, I have had my fill of institutional food (free and not worth it) and expensive restaurant food (plain old not worth it). I have started a company, Ganosh Gourmet, that will deliver pre-ordered, pre-paid custom meals to your home or office, a service I wish I had during my previous working life!
Good food can taste delicious and come from local sources, and still not cost a fortune. My concept is that Ganosh Gourmet can provide delicious food, help you stay within your budget and diet, and give you back precious time. Beginning with office lunches, I plan to branch into dinners, special meals for dietary plans, pre-packed school lunches, and a wholesale business selling prepared foods to deli counters, grocery stores, and food trucks.
I live in a small town, 26,000 people, which is also associated with a large military base, in southern California. It is a captive market, having a large retired population who do not leave town much and about 80,000 commuters into town a day. It includes a blend of tourists, young people, military, the hip and the healthy. The audience cares that the food is fresh and local, inexpensive, convenient, has a "street food and comfort food" slant, and that a portion of profits will be donated back to the community. The town also likes to support locally-owned businesses.
Southern California has always been health-oriented. With the recent economic downturn, people are working more, not less, and at the time they need to the most, they have less time to cook healthy meals or shop for fresh food.
Target market is 25-65, working, emphasis on healthy and budget-minded, convenience, computer-literate (ordering and payment will be by computer) people who like their food to be fun! Ganosh Gourmet removes the obstacles to eating healthy, delicious food within a budget, including those days when people are "too busy" to cook or even to eat, and makes eating fun again.
Ganesh (or Ganesha) is the elephant-faced Hindu deity who is worshiped as the remover of obstacles. To "nosh" is a Yiddish word for eat a little something, or snack. The name Ganosh is a combination of the two, the logo should be a Ganesha figure, happy and smiling, holding a knife and fork (or spoon) in two of his four hands, having a "nosh". He can also be holding other food objects in his other two hands. Ganosh is not exclusively Indian food, so it may help to have a piece of fruit, drinking cup or other food item in his hands to clarify. The mouse under the elephant is not necessary, trunk can be straight or curved, elephant can face front or sideways.
If you look at Ganesha figures, you will see the gamut. Do not feel constrained- can be abstract, primitive, detailed, etc.... I plan to use the logo on food labels, letterhead, business cards and the website. The logo should have both words "Ganosh Gourmet."
Bright colors welcome, I want a happy feeling. I am open to comments that support a design such as "Stick to something that won't require complex printing process for a logo".