Como Scott @ Verus começou a jornada do(a) design de logotipos
Nome da empresa
Verus Compliance Systems, LLC
Verus Compliance Systems, LLC is a start-up company that provides a means to verify that Commercial Driver License (CDL) holders that offer themselves for hire have met requirements of the Federal Motor Carrier Safety Regulations. Verus acts as a third party verification service to companies that use contract drivers.
Verus seeks to assist drivers in creating and maintaining required records. We also allow companies seeking to hire drivers to verify that an applicant driver meets all requirements.
Conte para a gente quem é você e quem é seu público alvo
Our target audience includes owner/operator truck drivers, other commercial truck owners, and CDL holders in general. Insurance agents/underwriters, contractors, and anyone receiving deliveries (e.g., a manufacturing facility, mill, etc.) are included in our audience as well
Verus requires a logo that is instantly recognizable, either using the word Verus or just a prominent “V” with the company name. The design should be clean and simple. No cartoons or pictures. Logo must be royalty free.
This logo will be displayed on truck windows or doors much as an inspection sticker is. It will serve as an indicator that the driver is in compliance. Think "VeriSign Trust™ Seal" for truckers. Those that will be familiar with our program should see this logo and know that the driver has been independently verified to have met certain requirements.
I have no particular color scheme in mind, but will provide feed back to send you in the right direction. However, I have considered the use of green as in “Go” or “Proceed”. The logo should look good in black and white as well. Please provide your best color options, we appreciate your creative opinions.
The delivered logo should be vector based. We request .ai (CMYK), or PDF as well as .jpg and layered .psd (RGB). Please include the PMS Color Matching Number.