Como Khabri começou a jornada do(a) design de logotipos
We are a student counseling company. The admission procedure to professional degree courses (Engineering/Management) in India is very complicated. We make this process very easy for the students by analyzing data from past years. We show them a way to come out of this maze. Even if we have not launched the service, we have been able to create a lot of buzz about it and now there are many who are eagerly waiting for it. We want a logo which looks fresh, trendy and appeals to Indian youth.
O que te inspira e como você imagina o design para seu negócio?
We need a logo, business cards and letterhead for our student counseling company.
Logo is for our website collegekhabri.com. This site focuses on analysis of data on admissions for graduate colleges in India. Our mission will be to enable students to make the right decision when selecting a college as well as a specialization. There are broadly 3 parts of the website –
1) Insights based on data analysis
2) Comparison of the colleges on 3 key parameters – Faculty, Placements, and infrastructure
3) Framework to help students choose right specialization.
KHABRI in Hindi means an informer (with insider information). We want to give insights into college admissions which are not easily available to students. Khabri is our Unique Selling Point in the business model. The logo can highlight Khabri part.
Though the primary target audience is Indian students aged 18-24 years, the logo should also appeal to the parents who are in their late fifties. We want a logo which looks fresh, trendy and appeals to Indian youth.
Be creative. Try to combine the college like environment with analysis by a clever informer.
The focus of the entire website is on invaluable information for decision making. You can show a trendy College/University image depicting fun filled environment (dont show an image which leaves an impression of discipline and boring environment) and other graphics/effects to show analysis part, but I will be very happy if you could prove me wrong and make a logo with a completely different idea.
The color combination and typography should appeal to youth. The logo should imply college like environment as well as the analysis.
• Unique, cool, web 2.0 style, trendy
• Very recognizable and memorable
• We want two versions –
Icon and company name together
Only icon without company name
Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff); the original source file, preferably Adobe Illustrator.
• Typical smiley, clip art.
• Clichéd themes to indicate analysis (like bar graphs)
• A logo without emphasis on analysis
• No clutter
• Avoid graduation cap.