Como adam.lichtneckert começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
More PR is a strategic communications and PR firm based in Gothenburg, Sweden. Our clients are companies and organisations seeking both strategic and operational support to their communications team/department. We have several clients in construction/real estate, transport/logistics, finance but also consumer oriented retail brands.
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
Please see http://www.morepr.se for appropriate colour scheme. The logo could be dark (or black) with elements of colour. Blue colour hex 0e1e9d would be desirable.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I don't like the image, it is too complicated. But I like font, colours and how the logo is composed.
I like the simplicity and that it feels both modern and traditional.
I liked the styled "K" (however not the golden one!)
I like the "MG" even though it is a bit too similar to the font we use in our current logo (which is too "lifestyle magazine"-like. Composition of colours is nice.
I don't love the font which I think should be bolder and more neutral. Otherwise a great logo.
The logo should only contain the company name "MORE PR" in either upper case or lower case lettering, not mixed. Isolated letters (such as for example "MPR") could be broken out to complement the lettering logo, however this is not required. No additional imagery should be included in the logo. Our website is recently updated with our current graphic identity (http://www.morepr.se) and it is important that our logo incorporates well to this. Graphic identity attached separately (in swedish, sorry). The logo should be sophisticated yet modern. It should signal that More PR is a trusted advisor with some weight within its field, without signaling too conservative values. Neither should it be too playful, naive or trivial. Business focus is at the core of what we do, but of course we want to be perceived as modern. Please do not incorporate the "communication balloon" as this signals tio much consumer communication. Think More corporate, as an advisor alongside legal, financial etc. Please note that we are only looking to update our logo. Colour scheme, fonts etc in the graphic identity is not subject to any change at the moment.
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