Name and logo for a luxury swinger, fetish and GLBT destination
holiday resort. Open minds needed.
Please do not submit multiple entries with same theme, submit
one entry and then await feedback. Please be original, no more
We are developing a private & exclusive swingers, fetish and GLBT
destination holiday resort in tropical Australia. If you Google -
Desire, Hedonism, Sea Mountain, SDC.com, etc etc these businesses are
similar to the club/resort we are seeking to create.
The logo and name should be discreet and we don't mind if it is an
oblique reference. (It should not contain the words "Lifestyle"
"Swinger" etc... ) The name and logo are to be used to brand the club
and resort and eventually be internationally recognizable.
Please think outside the square as you have full
creative license to create both a name and logo, a
Some idea's that have been suggested
1. "AO" (the letters ONLY) - Its a play
on the Adults only TV rating, Note * This currently is the preferred
2. Most Swingers consider themselves "free thinkers" or
"outside the square"..... This area has the most potential and we
would like to
see more here.
3. Lipstick kiss onto paper
4. If an Australian icon.... only a very stylized version
Australia is a aspirational place for most Europeans and Americans to
visit. When we traveled to these areas so many people said "we would
love to visit one day".
They have not come for two reasons.... 24hr
flight and no "reason" to come (no dedicated play resort to stay at)
swingers and gay tourists will visit if they had a resort to then
jump off their tour of the country or, come to a resort after the
Swingers, GLBT and fetish communities are normal people who are very
comfortable with their sexuality. Under no circumstances should
words like deviant or other biased items be used. They consider
themselves to be liberated people and its the rest of the "vanilla'
population that has repressed sexuality in their opinion. By building
a logo with a box around it is insulting as it puts them back into a
box that most people have tried to escape from. The logo needs to be
neutral to this and not inflammatory.
Logo to be used on all promotional items and all
marketing materials such as T shirts, Signage, Web site, Stationary.
This ongoing work will be available.