The name Smartwriting should speak for itself... please, no lightbulbs, speech bubbles or quill pens!
I'd like a logo that's simple, yet witty, fun and sophisticated, without being brash or cartoonish. The logo should have a strong design element and a sense of elegance. It should be smart/cool rather than boring/corporate
Designs using different fonts (for example a contemporary font for 'Smart' and an old fashioned typewriter font for 'writing' are of interest.
Also those using a 'drawn' feel - perhaps using a single line to write the name smartwriting (!) are of interest. I like the idea of a messy ball of line that then resolves itself into the logo.
In terms of colour, I Iike eggshell blue, teal, ochre, deep red or burnt orange and taupe. Alternatively black and white (or eggshell blue) with a single, bright dot of colour such as red.