TejkCare AB is a newly established company that focuses on selling environmentally friendly products to the consumer market. The products that TejkCare will offer are carefully selected as the best available choice for environmental care and sustainability, presented with information about the products effect and consequences for the environment. We are targeting environmentally responsible, aware and caring consumers that consciously care about our planet and the effects that their actions and consumption has on the eco-system. The initial target market is Scandinavia, but the aim is to expand to other markets in Europe.
The first products to go to market are professional high performance cleaning products that can replace traditional chemical products. These TejkCare products are using the latest technologies in biotechnology and soft chemistry that are safe and harmless to the environment. The products combine highly sophisticated bacterial culture technique with active fermentation extract and other biological molecules and are 100% safe, bio-degradable and fast acting with deep and continuous cleaning action.
The buzz words for TejkCare are:
- Think green
- Save the planet
- Health and safety
- Green revolution
- Environmental responsibility
The main target groups for the domestic cleaning products are:
- private homes
- boats and cars
- small privately held cleaning companies and their employees
We will be launching 4 products initially:
- TejkCare of All – a general cleaning product that could be used anywhere
- TejkCare of Floor – focus area floors
- TejkCare of Bath – focus area toilets and bathrooms (calcium)
- TejkCare of Odor – prevents and takes away bad smell (carpets, cars, toilets, boats)
The packaging is done in environmentally friendly plastic bottles with branded labels and instructions of usage.
The sales channels used:
- Internet with search advertizing
- Shopping centers
- Specialty shops (boats, cars, health food etc)
We would like help with designing a logo that is suitable for the products above and also be used for other environmentally conscious consumer products. The logo will be used on the homepage, labeling the products and on marketing material. Main use will be on a white background. The design should allow us to easily add new “TejkCare of …” product names easily. The environmental aspect should be very noticeable through the use of colors or symbols. We would also want to add a by-line in the logo so there should be made room for that.