F3 offers laptop cases, bags, and accessories that have been designed with a bit more thought. The results are products that look better and work better. You will want to own our products.
Our look is clean, modern, subtle, and refined. We pay great attention to usability and detail.
Anyone that uses a laptop and goes places with it. People that appreciate a well-designed product.
1) F3 should be interpreted as F cubed (F^3) - we just can't enter the superscript format here.
2) We say "all terrain" logo because our logo will have to work everywhere: de-bossed onto metal, rubber, leather; printed on different fabrics, materials, and packaging, and in digital form on our website F3GEAR.COM.
3) Because the logo will often appear de-bossed, it has to look great without the use of color.
4) F3 refers to "Form - Function - Freedom" which is essentially our slogan or tag line. It's optional to incorporate "Form - Function - Freedom" in the logo design.
***We will try to provide plenty of ongoing feedback***