Time to move with the Times! Logo modernisation

Action in Business International - ABI

ABI provides consultancy and solution delivery in all areas of professional managment development, in areas such as;

# Assessment & Selection
# Executive and Professional Development
# Competencies and Competency Frameworks
# Leadership & Teamwork
# Conflict Resolution
# Creativity & Thought Process Analysis
# Coaching and Mentoring
# Psychometric Profiling

We are in the business of making your bottom line look better, quicker, by improving the quality of your resources, and by assisting you in every facet of your individual and corporate growth.

Our long-term priority is to assist our clients to identify the abilities, develop the awareness and raise the performance of their managers by delivering professional content in a professional manner.

http://www.axnbiz.com is the existing website which as you can see is very dated and old. This is also being revamped as a project on 99designs to be posted shortly. The colour scheme and content will remain but the look and feel will be changed drastically to become much more up to date and modern.

The service we offer is aimed at the premium end of the market, we work across all market sectors but have been predominantly successful in the banking and finance industry as well as local government departments.

Organisations that value their staff and want to extract the best from them seek us out to help them assess and develop their senior managers in preparation for future success.

Our clients tend to understand the value of a focused work force with the right people in the right places. They are exceptionally professional and operate at the pinnacle of their respective markets.

We are positioned as a premium consultancy here and now want to have a more modern logo to reflect this quality and prestige.

We are currently modernising our website and logo. The existing logo is attached and is of a man casting his shadow over the world. Very simple dated logo.

We would like to now have a modern logo that reflects quality and prestige, as well as the fact that our business is People. Helping to develop those people as individuals as well as developing them within the context of their professional capacity in their company or organisation.

The theme of the new website will incorporate the blue that you see in the existing logo along with other blues and royal purple. The logo needs to fit into this colour scheme but otherwise we are looking for creative ways of encapsulating the above in a logo, so feel free to be as imaginative as possible but not too abstract.