I have used 99 Designs a few times now and have always ended up with a superb product. Most of the previous compatitions I have run on here where for associates. This time the comp is my own.
I have been working on TradesBase for over 2 years and the company is about to launch. I now need you guys and girls to come up with a "logo" for this new and exciting venture.
TradesBase has 3 major elemnets which are shown in the "requirements" section of the brief.
The target audience is your average everyday tradesman, as we call them in the UK, "The Man in the Van". Plumber, Electrician, Gas Engineer, Joiner, Brick Layer, Roofer, General Builder etc. Then as the project builds and we create a community, we will be attracting companies who supply the tradesmen, then as the deal progrsses to the next stage there will be the ordinary public coming to the site to find a "Tradesman" in thier area.
So we end up with a "logo/brand" which needs a lot of thought, we're selling this to such a cross section.
TradesBase is a total online application which manages the Tradesman, from quoting, job sheets, invoices, diary, accounts, tax returns and a lot more. This will be the main reason the tradesman will be coming to the site, as the product is rental based.
We will then turn the basic website into a building industry "portal", as mentioned above, companies who supply the tradesman with the tools of thier trade can promote through the portal.
Then once the numbers are sufficient and cover a wide area of the UK we will allow the public in to find a "Tradesman"
So in summary, its a software management product, that will also encompass a "Building Industry" web portal/community and then further expand to allow the public access to finding a tradesman.
So this will be a tuff one in my opinion, but I'm sure you great designers will prove me wrong.
Please feel free to message me via e-mail or through the msg section of the competition, I will be very hands on with this one.