Como Peter Viviani começou a jornada do(a) design de logotipos
Como você é conhecido?
Viviani Destination Specialists
Qual é o slogan da sua empresa?
"Destination Specialists" - Viviani is the main part, then this should be included although it's not a "slogan."
Conte para a gente quem é você e quem é seu público alvo
We started off as a touring/travel company in the wine countries of Napa and Sonoma (California) and have now grown into a full blown destination management company. Our specialty is putting together custom packaged trips that include everything from wine tours, hotels to adventures (biking, hot air ballooning, race car driving etc). Our client base is the 1% and we want our logo to reflect the level of experiences and exclusivity we offer. Below is our company description we have been using for marketing materials:
"At some point, perhaps when standing in a cool, dark wine cave tasting barrel samples with a winemaker, gripping the wheel of an Audi R8 around Sonoma Raceway or in the seat of a helicopter while gazing at waves washing over a Malibu beach at sunset your clients will have a moment they’ll never forget. Viviani prides itself on not just providing custom trips but offering indelible moments that transcend typical tours.
The Viviani staff has more than 30 years of experience in West Coast travel and close, local connections to offer clients authentic and invigorating activities. Owner Linda Viviani is also a winemaker who knows all of Napa Valley’s hidden gems as well as other wine regions in California, Oregon and Washington. Don’t follow the herd on the same old tour bus, book with Viviani and experience the very best of the West."
Qual o segmento que sua empresa está mais relacionado?
Viagens e hotéis
Tipos de logotipo para explorar
Marca figurativa abstrata
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I'm really liking the use of negative space with logos, and I've been trying to play with it myself but have just hit a wall and am over all my tries (I'm no where near a designer haha).
We would still like to incorporate the grapes in the logo, however, we are not opposed to using other travel related icons such as compass, map icons etc in case you have a design that may be along those lines.
I'm really looking for some fresh new opinions on where to take this. You can view our old logo attached and also one of the ones I played with personally.
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Divulgação no blog
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