We are looking for a logo that is elegant, yet evocative of these turbulent times. We like the teal/blue colors on the book, but the maroon looks a bit academic and dated. We think the wave on the book jacket is perfect, but we would like it to be suggested not realistic.
We would like the logo to suggest thought leadership, sophistication, timeliness.
Tagline: Minimizing chaos, maximizing growth.
Overall message: Chaotics is the next SixSigma, Lean or Kaizen system, specifically designed for these turbulent times.
Competitive Positioning: Most consulting, research companies have simple classy, but unevocative logos http://www.mckinsey.com, http://www.accenture.com, http://www.boozallen.com. As for platforms/systems: lean has no logo. Kaizen has its name in Japanese and Six Sigma has it’s Greek letters. We are looking for something that has "white-shoe classiness," but has a contemporary "mark"