Como Marc Crady começou a jornada do(a) design de logotipos
Nome da empresa
My business will be a consulting firm that advises business owners on: 1)selling their businesses; 2) helping their troubled companies return to profitability; and 3) general business advisory.
Conte para a gente quem é você e quem é seu público alvo
Small business owners who are in their 40s to late 50s. Typically, they are a conservative group, but don't let that skew your vision of the logo. It doesn't have to be too conservative.
The obvious theme, as emphasized by the name of the firm, is an inflection point (a point of rapid change). My firm will advise business owners on matters at times of significant change in their businesses. At times, I will advise owners on whether they should sell their businesses. At other times, I will advise owners on strategies that could take their businesses in entirely different directions. And still at other times, clients will be fighting to stay alive.
I'm not stuck on the inflection point theme in the logo, and will consider all creative alternatives.
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