Looking for a logo that will 1) create a positive first impression with "potential" clients 2) Be memorable, 3) Provide a hint of what kind of business we're in. Nationwide audience.
Our company supplies a variety of park & playground products (play structures, slides, swings, benches, tables, shelters) to elementary schools, daycares and city parks throughout the U.S. Our logo should have appeal to the following individuals: PTA Mom's, Principals, Teachers, Facility & Grounds Managers, Park Managers, Park & Recreation Directors, City Managers & Mayors. Our branding/image is focused on successfully communicating these 4 strengths that make our company unique: 1) Resourceful 2) Experienced 3) Passionate 4) Quality.
Possible tagline: Park & Playground Products. Consider using a "double slide" to represent the two LL's or a swing frame to frame business name. Our hope is to convey "fun" and "adventure" just like playgrounds; perhaps even bring a smile! Yet on the other hand we still want it to be "professional" and represent our high degree of integrity, quality products, customer service and trust. Can be one or two colors, but must present well in black & white or grey scale. May be some advantage to using green as many of our clients are sensitive to environment friendly products and love the outdoors.
We don't want the text to look childlike or with reversed letters. No more than two colors please.