Key Things to Communicate through Logo - Premium, Innovative, Integrated, and Environmentally Friendly/Natural Products, along with an industrial and professional corporate feel.
Preferred Style of Logo - Text and Image, Bold and Minimalist, Corporate Feel, Would like to see both updates/modernisations of existing corporate logo (see attachment) as well as new interpretations. Please note that the full name (Permanent Pole) must be part of the logo along with any imagery.
Color preferences - We are open minded, but would possibly like to see some attempts with green as we are in the business of natural products. That being said, we have an aversion to the color purple (sorry Oprah :-)), so would prefer this color to be ommitted, we also don't particularly like pastels, but are willing to be pleasantly surprised. Note: the black background used in the existing logo is not something we love either, no/white backgrounds are probably preferred, although again we're open minded.
Format and use - This logo will be used in both print (business cards, stationary, signage, etc.) as well as online (website), so we require CMYK EPS/PDF for print purposes and preferably both a layered RGB PNG/PSD and JPEG for online purposes.