Urban Real Estate Company needs Logo for new brand.

McCormick Partners

We are a successful real estate firm that is looking to create a new brand. Located in downtown Chicago, we have a regional presence in several Midwest cities including Chicago, Milwaukee & Minneapolis. Our business interests include real estate development, property management, residential sales, commercial brokerage, investment and consulting. The following projects are samples of our recent work:

Development:
http://tinyurl.com/25ktkdt
http://tinyurl.com/2ak4fap
http://tinyurl.com/274h8yf

Property Management:
http://tinyurl.com/2ceqqv7
http://tinyurl.com/y8tc7oy
http://tinyurl.com/39pblju
http://tinyurl.com/25ar4sa

We are targeting a general business audience including: commercial tenants, homeowners, home buyers, investors, business partners, media, lenders, consulting clients, etc.

Our logo should meet the following design criteria:

- A visually bold and easily recognized design
- Presents a creative and professional image of our firm
- A modern and sleek interpretation on a traditional name brand
- Design does not need to be industry specific (building symbols, etc), but should not eliminate use in real estate industry
- Logo should be usable in both color and black/white

Concept:
Our company is looking to stand out from a traditional group in our industry. Our focus is on hi-rise residential, urban commercial, and suburban institutional real estate properties (see links above). We would like to develop an iconic brand and are open to various uses of color, fonts and illustration (i.e. Nike swoosh) to solidify the corporate brand.

Comparable Companies/Logo Styles:
http://tinyurl.com/2bn9x9x
http://tinyurl.com/28w4lns
http://tinyurl.com/2ckj8wp
http://tinyurl.com/28ejlj3
http://tinyurl.com/39v8fwk

Use:
Logo will be used in multiple forms of media (print, online, signage, etc). Once a logo has been selected, we may choose designer(s) to work on our new company website.

Feedback:
We will provide detailed feedback to each design presented to assist the creative process.

File formats required:
Adobe Illustrator (ai.) (CMYK) printable format
Web file format - Hi-resolution .jpg and layered .psd (RGB)