The site that will make use of this logo will be a very clean, modern, “web 2.0” look and feel (think mint.com, meraki.com, 37signals.com, etc.) and thus the logo should fit in well to that style.
The only thing that our customers have in common is that they are small business owners who are extremely busy and benefit greatly from our services; what each business does varies and includes your typical professionals (e.g., dentists, dermatologists, accountants, etc.) to home services providers (e.g., pest control, carpet and tile installation, landscapers, etc.) and everything in between. This logo should appeal to people trying to grow their businesses while making their lives easier -- complexity is bad, simplicity is good.
A couple designs we have seen on this site that we really like are:
We want something similar and not too noisy ..