We are building a website that provides a platform for Chinese students who are studying abroad to find student accommodation. The address of the website is "http://www.liuxueshenggongyu.com", and its english name is "Overseas Student Living"
Meanwhile, we build another similar website which is called "Overseas Student Studying" with the address "http://www.daxue.co.uk". This website is to introduce the study environment in the UK.
Both websites are in Chinese and English, the logo will only have the English name (so no characters).
Conte para a gente quem é você e quem é seu público alvo
Chinese students who plan to or are already studying abroad. These students will be from all over greater China or even chinese families that are living abroad.
1. First year undergrads. These are students who are going to be going to university at the age of 18. The will be interacting with our company 1-3 years earlier as they are planning their entry to university. This group of students are likely to make decisions with their parents and in some cases the parents will be in charge of the decision and managing the process. In this sense the parents are also very much our target audience. Parents of 15-18 year olds will most likely be in the 35-50 year age group.
2. Non 1st year undergrads. These students have already studied abroad for at least 1 year and so are very familiar with student life abroad. They will still want to interact with our company to find accommodation options for their 2nd and 3rd years of their university course. At this point they are more likely to be in Charge of the decision although the parents may get involved.
3. Post graduate students. This group is going to be older. At least 22 but up to much older students who have been working for some years. This group may or may not have been abroad for work or study but either way they will mostly be in charge of the decision and process of finding accommodation without input from their parents.
We are looking for two versions of the same logo to be used for the two similar and interlinked websites:"Overseas Student Living" and "Overseas Student Studying".
So the logo should look the same for both with only the last word changing.
We want it to be young but not childlike. The logo should give the users an impression of professional, young and passion.
It is not necessarily contain Chinese element or style. The logo only have English names (no Chinese characters).
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