Como Shredderbuilt começou a jornada do(a) design de logotipos
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The World Natural Bodybuilding Federation is the largest and strongest natural, drug tested fitness & bodybuilding organization in the world. We are looking to attract natural athletes and new people to the drug free natural fitness and bodybuilding world. Our logo should be welcoming, fresh, and inviting while conveying a sense of tradition and strength in our standards. The bodybuilding world is not known for being drug free and we are very proud of being all natural. ALL of our competitors must be 7 years drug free, all competitors are polygraph tested before each show and the winners are urine tested. We are trying to appeal to a broader base of athletes and healthy fitness enthusiasts. The organization has been under very restrictive ownership for the past several years and had lost some momentum. Since January 2014 it is under new ownership and starting with the World Championships in November 2014 we will unveil the new WNBF logo as part of the NEW Image and branding for the WNBF 2015 and going forward...
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There are 5 owners of the federation that need to come to a decision of this logo. Currently we use the logo INBF for the amateur division and WNBF for the Pro division we are moving next year to use WNBF for both divisions and are going to add the word PRO and perhaps make a slight variation to the logo to differentiation it for the Pro division. The idea to to get more bang for our advertising and branding dollar by using one name WNBF for both levels. In addition, we believe it will help in branding identity if the graphic image is strong enough ti carry both organizations. Please keep this in mind in your designs, how we would add the word Pro to it to make stand it but still work with the look graphically. The slide I sent with all the other federations in Bodybuilding logos gives you a history of the logos that are currently out there. Most are ugly, don't translate well to merchandise and don't really say much about the organization. We are going to be doing a lot of branding in sports wear , embroidery, online & print so we need to think about costs, colors & read ability. We also need to think about what will attract a young, hip crowd to want to be a part of this drug free culture while still maintaining the traditionalist that have stayed true to the core of the longstanding history of Natural fitness & bodybuilding. We have one owner who thinks it needs to have people in the logo and one who does not and three who aren't completely sold either way. This logo will be used world wide as we have federation affiliated around the globe.
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