The digital destination for young people living rurally in Australia. (small font)
Conte para a gente quem é você e quem é seu público alvo
Rural Leader Online was established to fill a gap in the media publishing landscape targeted towards young people living rural in Australia. In short, it's an online news/conversation source for 20 somethings. Rural Australia has an image problem, there is a mass exodus of young people out of rural areas. This website was launched to change that. We'll deliver insights and news from a leader’s perspective, so we must visually appeal to young people. We intend to foster a conversation, to find and tell positive stories about rural Australia and to discuss issues affecting our readership – stories of leadership, renewal, self-development, ideas and community is a big part of our brief.
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Inspiração de design
I am seeking a logo that is trendy/fresh, in that it appeals to young rural people (16-30), however, still is of a news header style so that it has credibility. The logo will need to span (10cm) of the header of the website. I'd love to see a magazine clipping font used, as seen in the attached sample logo (paste magazine.com), however, much fresher and using the colours used in the custom menu (bright) on this website - http://www.mamamia.com.au/ . If possible, you could work in the idea of 'connectivity', 'speech bubbles', 'engagement' , think fresh and positive, while being smart in design. FYI - A designer is currently changing the menu design to bright colours, including orange, and changing the overall colour scheme from red to orange.
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