XYZ.co.uk is a training website. Needs a logo perhaps with some pictoral elements that might include a ladder or other such symbol that represents progression or improved development. Corporate, clean, clever, 3d, creative, retro yet neat. Creativity encouraged.
XYZ is actually driving us insane. We attempted to brand this ourselves with a look and feel that tried to incorporate a ladder into the brand/image. This was quickly followed by X, Y & Z being displayed on 3d childrens building blocks. Both designs were meant to represent growth, progression, development and learning..... Both failed.
So, were back in our shell, with a design thats simply the letters XYZ.
Ive attached our previous designs to give some of you guys a good laugh.. :D
Target audience is simple, its corporate clients, businesses, training companies etc etc. The site brings together the professional training industry so we have to work with HR departments of large organisations, owners of small businesses, the Government, training organisations, freelance trainers and governing bodies. Basically anyone or any business connected with the development of people.
We ideally want the design to be corporate in its approach. Ideally (again) the logo should give the feeling of growth, progression, development or learning in some way.
Have no other demands aside from that and creativity is welcome.
Would preferably like to retain as much of the 3 colours in the current design as possible though aside from that we are open to all styles/suggestions and ideas.