Concurso concluído

20 Years in Auto Finance. Time for a New Logo.

IFMGm precisava de um novo design de logo e criou um concurso na 99designs.

2 vencedores foram selecionados entre 570 designs enviados por 94 designers freelancers.

570
entradas
94
designers
2
vencedores

Como IFMGm começou a jornada do(a) design de logotipos

Nome da empresa

Carloan.com

Visão geral

Since 1989 Interactive Financial Marketing Group (IFMG) has helped over 4.5 million consumers find car loans through a national network of lenders and auto dealers. Our customers are primarily auto dealers who specialize in a variety of credit situations. IFMG provides contact management software, training, and marketing services to its customers. We’re a division of Dominion Enterprises, a leading digital marketing services corporation.

Carloan.com is our leading auto finance domain, holding a firm hold on top organic results in several key search terms. Our long-term plan for the domain is to build it into a stronger brand, a positive resource for those researching and needing a car loan. A new logo helps us move in that direction.

Conte para a gente quem é você e quem é seu público alvo

B2C: 1) US adults ages 18-49 who intend to purchase a car within the next 30 days and require an alternate loan source. Consumers have some college, have HH income of 40-75k per year, and hold mostly blue collar employment. They rent their homes nearly 3 to 1 over ownership. 2) US adults ages 18-49 researching their next car purchase.

B2B: US auto retail decision makers ages 25-54, male, “driver” personalities. Relationship, professionalism, and ROI are their biggest influences.

Requisitos

Carloan.com needs a new logo. The new logo should be consumer friendly yet be flexible to be used in a B2B capacity. Trust, Security, Knowledge, Integrity, and Leadership are values the logo should represent. There is a fun side to Carloan.com too as historically the brand has sponsored NASCAR, used humor in our advertising, and has serviced the auto industry for over 20 years.

Converting site visitors to completed car loan applications is our main objective. Trust, security, and credibility are critical components that support conversion. Our new web site will also feature news and trends in automotive finance, advice, and tips on how to secure auto financing. Our secondary goal is to grow positive relationships with site visitors and become a stronger resource for their auto shopping experience.

The following requirements apply:

1) Maintain current color scheme of green/blue (or close variation): Green = Pantone: 361 CVC or CMYK: 80:0:100:0 • Blue = Pantone: 287 CVC or CMYK 96:76:14:4
2) Project our values (in brief).
3) Stay away from cartoonish exaggeration.
4) Flexible design for both B2C and B2B application.
5) Multiple file types for print and web use.

Pacote personalizado

US$395

Destaques pagos

  • Destaque na lista

Destaques grátis

  • Concurso aberto
  • Garantido
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

Nós encontramos alguns concursos semelhantes que você pode gostar

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design por beklitos design por beklitos design por beklitos
101
entries
24
designers
US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design por Shantall Rueda design por Dasha M. design por Dasha M.
49
entries
18
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design por evermore™ design por evermore™ design por Susan99
94
entries
31
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design por hassashin design por Adam07 design por hassashin
246
entries
54
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design por jayquai05 design por chrisjeffryes design por indraTrikz
148
entries
37
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design por gcsgcs design por A R I A L studios™ design por andjusticeall
65
entries
15
designers

Nós guardamos um lugar para o seu concurso de design de logotipos.

Comece agora mesmo
US$299
design por g roland design por g roland design por betiobca
179
entries
41
designers
CA$399
We give our clients advice to live a happier & healthier life...
design por double hand design por morry design por csoki
52
entries
15
designers
AU$399
Land and engineering surveying land developers,architects,construction...
design por afirst99 design por sabarsubur design por afirst99
58
entries
11
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design por shon_m design por shon_m design por shon_m
105
entries
30
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design por ZALMA_212 design por ZALMA_212 design por ZALMA_212
65
entries
19
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design por Dragona99 design por Dragona99 design por Dragona99
189
entries
14
designers