Como Lars Thorup começou a jornada do(a) design de logotipos
Nome da empresa
We are starting a Californian sister company to our current Danish successful software consulting company. See http://www.bestbrains.dk. Basic company values are honesty and transparency, close communication with the customer, high quality, fast and on-time delivery, continuous learning.
Conte para a gente quem é você e quem é seu público alvo
Primarily CTOs and high-level managers in software development companies and IT departments, and IT venture fund managers. Secondarily software developers, programmers, testers, IT project managers, department managers, etc.
The name "ZeaLake" is the English version of the name of a lake ("Sjælsø") in the area of Denmark that we come from. We believe the name is neat and short, and the origin in Denmark may remind of Scandinavian coolness, clarity and serenity.
Our purpose with this logo competition is to obtain feedback on what connotations arise from the name and what relevant and positive visual messages the name can be made to communicate.
We are considering two different names for the company, and we are setting up a logo design competition for each. (The other name is BeFrequent). Both logo competitions are important elements in the name selection process. We will use one of the logos for one of the names, and of course there will be a winner of each competition.
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