We are a new start up business about to launch into the Australian market ‘Outback Aussie Adventure Tours’. We offer a ‘trip of a lifetime’ to small groups, using a fleet of vehicles. Please get familiar with our Website and our Logo so you get a good feel for our business http://www.oaat.com.au
Our fleet consists of Rock-lobster Red, 4 WD Jeep Wranglers Unlimited. (http://www.jeep.com.au/wrangler-unlimited). We also provide Jayco Outback camper-trailers (Models: Penguin and Eagles). http://www.jayco.com.au/#/Products/…Image_4233
Our point of difference is that we provide guests with a car and camper-trailer together with a tour guide and a cook. Our tours have all activities, food, fuel included. Our signature tour is through Outback Australia; from Darwin – Alice Springs and down to Adelaide. So we have the ‘Outback’ as part of our name and Logo. We anticipate growing and offering other trips throughout Australia. Giving the impression of an Outback adventure although we are mostly on good quality sealed roads and staying in top rated caravan parks!
Our tours target the 40+ age group and are not cheap (not for back packers). So the design must be sophisticated enough that our clients enjoy and are proud to drive the cars. But they also need to be fun and attract new customers. They should bring a smile to your face and we want everyone to ask questions or want to find out more about Outback Aussie Adventure Tours.
Directing people to our website is our main goal.
A message or Tag line eg – Come join us! Or Adventure of a Lifetime!
The 5 cars (plus 1 lead car), will mostly be towing the vans. We will be a constant Large Touring Billboard. We want the cars and Vans to look great together. The cars may be driven on their own therefore be able to tell a message on their own.
The Wranglers – They must be immediately recognisable for what we do and how to contact us - we expect many people will photograph the car especially from the rear whilst driving so we want a clear message that stands out. We have a QR Code and are interested in using that (although the code is not attractive so we don’t want to distract from the design)
The Jayco Camper trailers – We have the outback version. They have decals on them (Green and orange). These can be taken off or used in the design. Please note that the campertrailers wind up. The canvass does not need to sign written.
We have 3 animals in or logo – which could be expanded and either used separately or together – (Emu, Kangaroo and Crocodile). We don’t want it to look cheesy or only attract kids. The Cars and the Camper trailers have a wheel covers and a design for these will also need to be created.
We are looking for Style and Sophistication with a healthy dose of fun and Excitement.