One clear steer for this brief: please no 'traditional' references to wine and the wine industry.
So, no bunches of grapes, no barrels, no vine leaves, no curling tendrils etc.
I see it as basically a text-based brand. I envisage the word BULK to totally dominate the graphics.
Perhaps the photo I have attached can serve as direction here. Poor quality picture sorry, but it shows the sort of direction I am leaning for design. And I happen to like the vertical orientation of the text, but am open to ideas.
Clean. Modern. No 'obvious' references to old fashioned notions of wine.
The are certain mandatory bits of information that we have to inlude on the bottle, so please incorporate the following into your design:
- Our brand name: BULKSAV or BULK SAV
- Variety: Sauvignon Blanc
- Region of origin: Marlborough
- Country of origin: Wine of New Zealand
- Vintage: 2011
- Volume: 750ml
- Alcohol Content: 12% Alc/Vol
Colour? One colour, probably, for economic reasons. I like green, especially dark green. But I'm happy to consider whatever may look best. Remember, there will be pale coloured white wine, inside a clear glass bottle.