Layman's Guide to Rare Coin Values
We are a small business that deals in rare coins and has been selling an eBook on rare coin values for a few years. We are presently revising the website used to sell the eBook, and are looking for a new cover!
The book has been put together to give people an accurate idea of what their coins are worth - the information is accurate and 100% guaranteed.
The website is: http://coinvaluesonline.com.au, keep in mind this is going to be redesigned also.
Our main website is: http://www.sterlingcurrency.com.au/
The target audience is comprised of adults in Australia, they're looking for accurate and trustworthy information, without BS or gimmicks.
They actively look for cues that either confirm the legitimacy and integrity of the information they're looking for, so the design is obviously integral to the promotion of the information being sold.
We'd like to incorporate the winning design into the existing inDesign document, and believe that the existing cover is both too busy and doesn't sell the product well enough.
We have a huge image library that can be accessed for inspiration or to incorporate into the final design.
We'd like the title and subtitle to stand out, and to be complemented by one or a few of the images in our image library.
We need the cover to look confident and trustworthy - not over the top or gimmicky.