Morningside is a woman owned business. The company was started with purpose of delivering safe and healthy specialty bath products for a reasonable price. All of our products are made in the USA at an FDA inspected facility. I have a strong community focus and want to create a foundation called "Every Child is an Original" that would be funded through sales of Originals products and would contribute to projects across the country that advocate for and empower America's youth so that they have the tools they need to compete in the world economy.
Our target audience is busy women between the ages of 30-50. They are looking for healthier, better for you products but also enjoy a sense of style and decorate with the products. The have household incomes of 35K to 65K . They want to feel good about their decisions and purchases. They live within a budget but want to feel special and indulge with little luxuries. They also want to receive compliments about their homes.
Update the Originals product label. It can't be a complete departure from what we currently have, but there is room for innovation. See http://www.morningsideproducts.com and look at the Originals brand. The stripe motif makes the product stand out on the shelf so should be preserved in some form. The Originals name does not have to be placed on the stripe (do drop the Bath and Body Solutions all together) and the font type for Originals can change. White space in the center of the label is critical for readablility. The icons of fruit, etc. can go. The colors of the design should change with the fragrance for easier customer recognition, but the copy color can remain constant on every label if you desire. The design/colors need to pop and inspire freshness so we should probably use pastels sparringly if at all. Keep in mind that we do need to match product color to the dominant color on the label, so please choose a color scheme that is appealing. Please incorporate the Every Child is an Original Foundation logo into the design so that it is clear that the product purchase enables charitible work - go to the website http://www.morningsideproducts.com and select About Morningside for the logo. The contest is for a general design for all the different products - bubble bath, lotion, etc. For purposes of your design, you can pick one - say bubble bath. Don't worry too much about the copy describing the product. I will do that later.