happier.com: live better
happier.com is the leading source of science-backed self-help on the web. With tools and tests to let you measure, track and improve your happiness online, we help people "live better." We are very focused on our ties to leading researchers, and the company is focused on science-backed self improvement.
Our site is growing quickly, but we have not done much online display advertising. We want to try out the format, but first, we need creative options. We are looking to get a number of submissions (multiple prizes) and to get multiple sizes within each submission. Then, we'll run some optimized trials and see what works.
Our target audience is women, mostly US-based, who buy self-help books but like and trust science.
Our audience responds well to these (text) ads, and the banners should be based on any three these five phrase sets -- (headline and then supporting text). Choose whichever three you want to work with and then build the banners around those.
"Stop Being So Negative" " You Can Control Thoughts & Emotions with Positive Psychology Tools."
"Go get happier" "Don't Wait! You Can't Afford to Be Miserable"
The Science Of Happiness
Learn What Positive Psychologists
Know About Achieving Happiness.
Positive Psychology Works
You'll Learn So Much About Yourself
With Our Tests & Assessments.
You Can Be Happy
Don't Wait For Happiness to Find You.
Go Get it At happier.com
Each finished submission needs to have ads in these sizes. OK for all the ads to be similar within the submission. Ads need to be ready to run. Format needs to be
Leaderboard (728 x 90)
Small Square (200 x 200)
Square (250 x 250)
Wide Skyscraper (160 x 600)
Large Rectangle (336 x 280)
Color palette should be:
We don't generally like big smiley faces.