Como Belsmobile começou a jornada do(a) outros designs
Como você é conhecido?
Qual o segmento que sua empresa está mais relacionado?
Conte para a gente quem é você e quem é seu público alvo
Target audience is people who want to be motivated to eat more healthily and potentially to lose weight.
O que te inspira e como você imagina o design para seu negócio?
The idea behind the product is a set of cards - business card sized - that are designed to be carried with you. According to your BMI a certain number of each card type: fruit, veggies, dairy, protein, starch, fats, other and water are allocated to you, as you consume the portions you use up that card for the day. The product will be like a business card holder with two sections, one for the cards that you've consumed and the other for the ones that you still have to go. The design for the cards shows the food type on the front along with the portion size and an idea of what that looks like e.g. starch - tennis ball size, fats - the size of your thumb etc (there are some pictures of what we are using already attached to this brief. On the back of the cards will be a description of some of the foods in that group.
What I'm after in the design is a stylised picture for each group and a design for the card holder with two sections, one for cards for the day and another for cards that have been 'spent' or eaten more appropriately. The essentials in the design are the size for each group in grammes and an idea of what that looks like - fist, tennis ball, thumb etc. one produced the pack will have various logos on the front and back, will be running another comp for these in the future. We'll print the cards and get the wallet/holder manufactured, the cards will be business card sized, so the holder will need to accommodate a maximum of 25 cards, although the full pack will be 64 cards (nobody gets to eat all the cards in the pack!).
Please do feel free to contact me for any points of clarity.
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