giddyupgirl is the inspiration of mother of three, Tammy. While watching her (then) 13-year old horse-crazy daughter at Horse Training Camp, Tammy realised there wasn't an edgy fashion label dedicated to young girls and teens with a passion for horses - most girls were wearing surf brands!
With over 15 years as an international model (including being TV Hostess on the game show Say G'Day with Greg Evans) and working in the fashion wholesale and retail markets, Tammy quickly developed her launch range of premium products and hit the market in May 2004. Initially distributed via the http://www.giddyupgirl.com.au web site and a small selection of stores, many of giddyupgirl product lines were sold out in just six weeks. Tammy realized she had a winning idea.
The label is designed for young girls 6-11 years and teens 12-18 years. Tammy's research revealed the teenage market was screaming out for some edgy horsey fashion with young girls wanting everyone to know how much they loved their horses without compromising on up to the minute fashion concepts. Tammy has also found her teenage range was selling to the groovy horsey 25+ age group so she has launched the giddyup line to cater for the more mature horse lover, again not compromising on fashion flair.
Check out http://www.giddyupgirl.com.au for a feel of what we are about.