Como Sochi Vodka começou a jornada do(a) design de embalagem ou impressos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
We are importing a family-owned vodka from Russia and are currently looking for bottle design to introduce the product to the US market. The family has been making this vodka for over 200 years in Sochi and we're hoping to find a design that will incorporate this sense of tradition and family with the label.
O que te inspira e como você imagina o design para seu negócio?
Attached is a coat of arms that we've created to be incorporated on the label. It's a rough draft so it will require some polishing and we'd like to see it emboldened, to give it a very royal look. Also, two bottle designs and the Sochi flag are attached, which we hope to have incorporated somewhere on the bottle. The label must include the product name in English "Sochi" and in Russian "Сочи". The product is distilled 4 times and filtered 4 times, so it is considered an ultra premium brand. Be creative and try to think of the type of bottle you would want on your table at lounge or restaurant. One that shows heritage and tradition. Good luck and I look forward to everyone's ideas.
Our aim for this vodka is to bring an ultra premium vodka without the theatrics and "social class" that's tied to having the more expensive bottles on one's table. In Russia, the products tag line is "Does what you have on your table make people assume things about you, or does it say something about you". Rough translation, I know, but we've really taken a liking to the approach they want to take to enter the market.
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